Video marketing is proven to be one of the best marketing strategies to adopt as visual images seem more compelling and engaging than most other approaches, thus IGTV offers more to digital marketers to upload and share video campaigns to as many audience as possible.
IGTV [Instagram TV] has been around for a while now but only a few taps into the wide range of opportunities available on this platform. With an audience of over a billion, this unarguably is one of the best platforms to unleash those visual marketing strategies you’ve been putting up together or probably about to put together.
Benefits of IGTV in Digital Marketing
Publicity and Visibility
Instagram TV helps to reach out to a larger audience hence, making goods and services available to them. As a digital marketer, this implies more traffic and social media interactions which are vital for business growth.
High Engagement and Conversion
Creative content is one of the makeups of a good campaign. This is achievable through the time duration of about 60 minutes on IGTV, hence, boost high engagement and conversion.
Entertaining and Educating
Video is a means of entertainment, at the same time, explainer videos tend to appeal more to consumers, therefore, serves as a means of educating the audience on products and services.
But How do we leverage IGTV for Business purposes?
Ready to leverage IGTV for business growth and expansion requires setting up a channel and uploading/sharing your videos on the platform. below is a guide to walk you through the process.
How to Create an IGTV channel
This can be cone using the IGTV app, Instagram app or Web browser.
Step 1: Open your Instagram app and tap on the IGTV logo by the top right corner of the IG home feeds.
Step 2: Tap on the Settings icon by the right on your screen.
Step 3: From the options displayed, tap on ‘Create Channel’.
Step 4: At this point, a prompt will popout. Follow through to the end to have the channel setup.
Using the IGTV app
Step 1: Launch the app on your smartphone and tap on the Settings icon by the right of the screen
Step 2: Among the options displayed, tap on Create Channel.
Step 3: Continue with the next prompt until the end.
Using the Web
Step 1: From your web browser, log in to your Instagram account.
Step 2: Now, navigate to your profile and click on IGTV.
Step 3: Next, click on ‘Get started’.
Step 4: Follow through the next prompts to the end.
How to Upload Videos On IGTV
You can use similar steps to upload videos to your IGTV channel using the Instagram app or the IGTV app.
Step 1: Open either of the apps as mentioned above and tap the ‘+’ at the bottom of the news feed.
Step 2: Select the Video you want to upload and tap Next.
Step 3: Now specify if its long video 60secs+ or short video less then 60 secs and tap continue.
Step 4: Proceed to add a title and a brief description.
Step 5: If you’d like your video to appear on IGTV series, tap on Add to Series and create an account if you don’t have any.
Step 6: Next, select a post preview and tap on Post to have it go live on IGTV.
Uploading Videos Using the Web
Step 1: With your web browser log in to your Instagram.
Step 2: From your profile, click on IGTV.
Step 3: Next, click on Upload.
Step 4: Now, click on the addition sign + and select the video or file you want to upload.
Step 5: Select a preview for Instagram feeds. Also, indicate if you want it to be shared to your Facebook account.
Step 6: Finally, select Post.